Hillside Health Care strives to supplement and expand access to interdisciplinary services for the people of southern Belize
The rebrand needed to achieve a delicate balance: honoring the vibrant cultural and natural landscape of southern Belize while conveying the professionalism and global outreach central to HHC’s work. For the the logo we proposed an illustrated approach including Belize’s national bird: the toucan. The design incorporates the illustration into the letter “H” providing a whimsical and distinctive mark for a rural health care clinic. Part of the program relies on students and volunteers attracted by Belize’s natural beauty.
The new visual identity was crafted to celebrate Hillside Health Care’s deep connection to the people and environment of southern Belize, emphasizing the organization’s values of sustainability, cross-cultural immersion, and community-focused healthcare.
Agency: CARTEL Strategies
Role: Lead Designer
Creative Director: Carlos Zamora
Role: Lead Designer
Creative Director: Carlos Zamora
